The 8 Benefits of Sage CRM for SMBs

What is Sage CRM?

Sage Customer Relationship Management (CRM) software provides a valuable way for businesses to track and manage interactions with their prospects, leads and customers as they make their way through the sales cycle of a company, but how?

Well, the sales, marketing and service modules of Sage CRM extend the power of a Sage Business Management Solution right across a business, giving end-to-end visibility and trusted data so that you can make informed business decisions based on accurate information at all times.

Over 14,000 small and medium sized companies across the globe use Sage CRM every day to accelerate sales, drive business productivity and make every customer interaction counts. So, what benefits can it bring to your business?

What Are the Benefits of Sage CRM for SMBs?

Sage CRM software provides companies with valuable insight that can ultimately benefit their bottom line. It is also associated with the following exciting benefits:

1. Gaining Better Insights

With Sage CRM you can generate reports for key areas of your business including sales, customer service, lead reports, marketing and so on. You can even create tailored reports that measure how the business is performing against KPIs. These types of reports help managers evaluate where the business stands and make more informed decisions.

2. Leads & Opportunity Management

With CRM software, your sales team can manage leads from first contact through to final customer acquisition. You and your management team can optimise sales resources and ensure your team members spend more time on profitable opportunities and less on administration.

3. Boosted Productivity with Collaborative Working

Sage CRM can help all departments of a company to become more productive on a regular basis. The software is intended specifically to serve the sales, marketing and customer support departments of a business, enabling them to work collaboratively and more efficiently.

4. Advancing your Marketing Strategy

Marketing teams can identify leads, opportunities and closed sales and use Sage CRM to plan targeted campaigns and track these results in real-time. Sage CRM also supports email marketing by connecting with MailChimp, so you can send high quality, e-marketing campaigns that deliver on your investment then track your campaigns in your CRM software.

5. Increasing Revenue

While you will have to spend a certain amount to use Sage CRM software, it is well worth it when you consider the long-term savings you will get in return. Once the overall productivity and efficiency of your company’s departments starts increasing, so will your revenue.

6. Improving Customer Relationships

Establish a strong relationship with your customers and improve customer relationships by organising and automating communications and activities across all customer-facing departments. You can handle queries and complaints and resolve queries faster and more effectively with up-to-date information.

7. Managing Data Effectively

Sage CRM is built to manage your contact information and makes contact management easy due to its secure, central database. Storing phone numbers, email and postal addresses in one central location as well as communication history, sales quotes, and orders received makes data retrieval fast and easy, ideal for travelling sales people requiring mobile access.

8. Sales Force Automation

Using Sage CRM, you can automate many of the day-to-day tasks that form part of the sales process including order processing, lead management and sales forecasts. This automation eliminates the need to spend time performing manual daily tasks like scheduling sales calls.

Drive Revenue Growth in your Business…

Forward-thinking business owners and managers need new ways of growing their businesses. By automating processes within your business, you are able to do more for less.

It pays to ensure employees can work smarter and management have the information they need to make more informed business decisions.

Only then can you control costs, increase revenues and accelerate the success of your business.

This is where Sage CRM can help… by integrating a CRM solution, small and medium sized businesses can achieve a competitive advantage in the marketplace.

With a complete view of customer activity across your business, you will gain better business insight, increase the productivity of your teams, and put your business on the path to growth.

Explore how Sage CRM is helping businesses everyday by delivering business insights that matter here.